John Gruber of Daring Fireball points to this article at the WSJ: Apple Has an Identity Crisis: Is It a Hardware Company or a Software Firm? Gruber notes that this dichotomy has been true every one of Apple’s 37 years.
But I beg to differ. There is no dilemma. This has never been true. Back when I used to write about Apple, twenty years ago, and today, it is quite clear: Everything Apple does is about selling hardware. You can set your watch, your rumor mill, and your stock options by this.
If they don’t think it will further hardware sales, they won’t do it.
Delightful name, no?
I would like Apple to build a wall wart1 that connects to my iTunes Match account (nee, my iCloud account) to stream music.
It should be very much like an Airport Express, being wall-wartish, and having an audio out option, but it should be purpose built to connect to my music in my Apple ecosystem. I would set it up via my Apple i(OS)X device, connect to my WiFi, log in to iCloud, save my credentials, and it would be ready to go.
This magic wart would then let me listen to my music, via iTunes Match, without a computer or a copy of iTunes running. I wouldn’t have to plug my iPhone in anywhere, or use minutes/battery to stream music. I wouldn’t have to “Start iTunes, Honey, so we can listen to music.” I could still use Remote (or iTunes on OSX?) to skip, pick a playlist, etc.
How sweet would that be?
Bonus, it would be ready for iRadio, or whatever Apple calls their eventual streaming music service.
Yes, I know this is very specific to the Apple ecosystem. And it would be fab if Apple would let you connect it to Pandora/Rdio/Spotify/whatnot, but Apple would never do that. On the other side, Apple would never allow a third party wall wart to connect to iTunes Match, so. I am, in my circumstances, stuck with Apple. I can live with that.
But I can’t live without this thing. Build it, Apple!