Of this you are sure

Think­ing of Valen­tine’s Day, I remem­bered this bill­board I saw a num­ber of years ago in Oma­ha. It’s for a jew­el­ry store in town, the world-famous Bor­sheim’s, and it’s the first jew­el­ry ad I’ve seen that I find at all com­pelling. The imagery is greet­ing card trite, but the tag line, “Of this you are sure,” is a rela­tion­ship, a life lead­ing to love, the uncer­tain­ty of every­thing else, all con­densed into a nut­shell of wis­dom.

Borsheim's billboard in Omaha

By Danny

My name is Danny, and I grew up living overseas, but have settled in Kansas, where it turns out some of my family started, back when. I am helping to raise my own family, and hoping to be proud of what I've done when it's all over.