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The last memorable commercial: United’s use of Rhapsody in Blue

Just heard George Gersh­win’s Rhap­sody in Blue on the radio, and I imme­di­ate­ly won­dered what a Unit­ed Air­lines com­mer­cial was doing on NPR. Sec­onds lat­er I real­ized that it was a per­for­mance of the Gersh­win piece, not an ad. I don’t watch com­mer­cials any­more, with TiVo in the house, but Unit­ed’s cam­paign pre­dat­ed my TiVo by quite a bit (they licensed the song in 1976), and seems to have bur­rowed deep into my brain. Good on them, I am impressed.

By Danny

My name is Danny, and I grew up living overseas, but have settled in Kansas, where it turns out some of my family started, back when. I am helping to raise my own family, and hoping to be proud of what I've done when it's all over.