dwell is not for me

This won’t be much of a shocker for people who know me and know dwell magazine. I like to style myself a designey, modern, cool-stuff kind of guy (and I am, really), so I naturally thought dwell would be for me. I subscribed, cheap, and got a year’s worth. This last week, I managed to read (flip) through the accumulated stack. All the design and homes and architecture are way too stark and modernist for me, but I actively covet a lot of the stuff in the advertisements. This is the kind of magazine that has ads from Room&Board, Porsche, and BDI, as well as a slew of fixture/kitchen/counter design companies I’ve never heard of, probably because I’m in the wrong tax bracket. Do you read and like dwell?