No dilemma, Apple is a hardware company

John Gru­ber of Dar­ing Fire­ball points to this arti­cle at the WSJ: Apple Has an Iden­ti­ty Cri­sis: Is It a Hard­ware Com­pa­ny or a Soft­ware Firm? Gru­ber notes that this dichoto­my has been true every one of Apple’s 37 years.

But I beg to dif­fer. There is no dilem­ma. This has nev­er been true. Back when I used to write about Apple, twen­ty years ago, and today, it is quite clear: Every­thing Apple does is about sell­ing hard­ware. You can set your watch, your rumor mill, and your stock options by this.

If they don’t think it will fur­ther hard­ware sales, they won’t do it.