No dilemma, Apple is a hardware company

John Gruber of Daring Fireball points to this article at the WSJ: Apple Has an Identity Crisis: Is It a Hardware Company or a Software Firm? Gruber notes that this dichotomy has been true every one of Apple’s 37 years.

But I beg to differ. There is no dilemma. This has never been true. Back when I used to write about Apple, twenty years ago, and today, it is quite clear: Everything Apple does is about selling hardware. You can set your watch, your rumor mill, and your stock options by this.

If they don’t think it will further hardware sales, they won’t do it.