dwell is not for me

This won’t be much of a shock­er for peo­ple who know me and know dwell mag­a­zine. I like to style myself a designey, mod­ern, cool-stuff kind of guy (and I am, real­ly), so I nat­u­ral­ly thought dwell would be for me. I sub­scribed, cheap, and got a year’s worth. This last week, I man­aged to read (flip) through the accu­mu­lat­ed stack. All the design and homes and archi­tec­ture are way too stark and mod­ernist for me, but I active­ly cov­et a lot of the stuff in the adver­tise­ments. This is the kind of mag­a­zine that has ads from Room&Board, Porsche, and BDI, as well as a slew of fixture/kitchen/counter design com­pa­nies I’ve nev­er heard of, prob­a­bly because I’m in the wrong tax brack­et. Do you read and like dwell?

Of this you are sure

Think­ing of Valentine’s Day, I remem­bered this bill­board I saw a num­ber of years ago in Oma­ha. It’s for a jew­el­ry store in town, the world-famous Borsheim’s, and it’s the first jew­el­ry ad I’ve seen that I find at all com­pelling. The imagery is greet­ing card trite, but the tag line, “Of this you are sure,” is a rela­tion­ship, a life lead­ing to love, the uncer­tain­ty of every­thing else, all con­densed into a nut­shell of wis­dom.

Borsheim's billboard in Omaha

Powered by Gravity: Hot Wheels and Line Rider

While on vaca­tion in Flori­da, we passed a bill­board that had a very cool car on it, at a down­ward angle, and the tag line read, “Real Cars are Pow­ered by Grav­i­ty.” In the cor­ner was a Hot Wheels logo. I thought that was awe­some. Then, a few days lat­er I saw some­thing pass by in my RSS read­er about Line Rid­er, the game. And a moment of adver­tis­ing syn­er­gy was born. Hot Wheels (nee Mat­tel) needs to license a ver­sion of Line Rid­er that uses a car instead of a sled.

No more AdSense on this blog

I know, you’re not all torn up about this. As a fur­ther refine­ment of my blog­ging efforts, I’ve decid­ed to stop host­ing ads on this site. Espe­cial­ly Google’s con­text-sen­si­tive AdSense ads. Turns out that a blog as eclec­tic as this one is a bad fit for con­tex­tu­al adver­tis­ing. I’m open to ads in the future, if I find some­thing that fits the blog bet­ter.

The last memorable commercial: United’s use of Rhapsody in Blue

Just heard George Gershwin’s Rhap­sody in Blue on the radio, and I imme­di­ate­ly won­dered what a Unit­ed Air­lines com­mer­cial was doing on NPR. Sec­onds lat­er I real­ized that it was a per­for­mance of the Gersh­win piece, not an ad. I don’t watch com­mer­cials any­more, with TiVo in the house, but United’s cam­paign pre­dat­ed my TiVo by quite a bit (they licensed the song in 1976), and seems to have bur­rowed deep into my brain. Good on them, I am impressed.