Dear Apple, do you hate my family?

Just “watched” Apple’s lat­est from their World­wide Devel­op­ers Con­fer­ence, and they announced a lot of cool things, but they have left me, in the end, wor­ried.

In a nut­shell, Apple hates me (us).

Right now, we have one Mac, two iPhones and an iPad in the fam­i­ly (with anoth­er iPad on the way, we expect). We have music, movies, games, apps, etc. on all of these devices. (Note, “device” now includes Macs, as per Apple’s new nomen­cla­ture.) We have one hap­py Apple ID, and that Apple ID is tied to our ser­vice con­tracts for our hard­ware, our music pur­chas­es, our app pur­chas­es, and our device pro­files. With so many devices, you’d think we’d pay a for­tune buy­ing songs for each one!

But Apple (or the old Apple, at least) was nice about this. Using our one Apple ID on all of our devices, we could buy an app once, or a song once, and use it on all our devices. They all con­nect­ed to one account (on iTunes on the Mac) and if I didn’t want the iPad (which the kids use a lot) to have cer­tain songs, or cer­tain apps, then I could choose to leave them off. On sub­se­quent con­nec­tions, iTunes remem­bered that the iPad doesn’t get Cee Lo’s orig­i­nal record­ing, that my iPhone doesn’t get Sesame Street Live, and that my wife’s iPhone doesn’t get Solomon’s Keep.

Apple loved me and my fam­i­ly.

But now, I am not so sure.

Every­thing they just described today seems tied direct­ly to your Apple ID. When I get a new iPhone, all I have to do is enter my Apple ID and my pass­word, and whoosh, all my stuff is dropped in from the iCloud. And when I get a new iPad, whoosh! And when my wife gets a new iPhone, whoo..ait a minute. Does she have to have her own Apple ID? If she uses mine (ours) does she get all my (our) stuff? What if she doesn’t want that music, or those apps? What if I don’t want her (or the kids) to have that? Does all my mail show up on her phone? If we use the new iMes­sage (also tied to Apple ID, I think) are we just talk­ing to our­selves?

No prob­lem, you say, Apple IDs are free! She can get her own. And one for each of the kids, too! (And the dogs!) Okay, but then, does she have to buy all her own apps? Her own music? Has the gravy train come to a screech­ing halt?

Cause if that’s the case, you bet­ter betcha iCloud is free, bud­dy, since I’ll be spend­ing beau­coup bucks catch­ing all my “devices” up to where they were before the mag­ic hap­pened.

Here’s hop­ing they didn’t show us some kind of pro­file fea­ture in iCloud.