As a result of the South Beach diet we’re not really on, I have been drinking a lot of Crystal Light lately (yay, Aspartame!). I flirted with Crystal Light a number of years ago, mostly with the “Natural Lemonade” flavor (which is far from natural, but pleasantly sour and cloyingly sweet, btw), but we’re drinking the whole Kool-Aid, as it were, this time. There are a number of Crystal Light flavors available, as well as the pseudo-healthy vitamins/energy/herbal tropes that seem to be squeezing water off the $2.00-a-bottle shelf. So we’ve been doing this for about four or five months now, and a thing I noticed right at the beginning has only now crystalized (if you’ll allow me that pun) in my mind.
While each individual Crystal Light package is the same size (a little foilish tube) they are filled with different amounts of powder for different flavors. That is, I would have expected a fake flavoring change to involve just changing the “flavor crystals,” but it appears that they have to change other stuff, too, enough that the Blueberry White Tea tubes are packed to the gills, and the White Grape seems to have just a puff of dust in it.
There are intricacies to the making of Crystal Light that I had not previously suspected.
To wit, from the boxen:
|Flavor||oz. per packet|
|Natural Lemonade Flavor||0.14|
|Natural Blueberry Flavor White Tea||0.12|
|Berry Splash Artificial Flavor Hydration||0.09|
|Peach Iced Tea Artificial Flavor||0.07|
|White Grape Artificial Flavor||0.05|
So, the Natural Lemonade has almost three times the powder of the White Grape. I leave it to you to ruminate on the implications of this for world peace, party unity, and/or the future of the packaging industry.