Danny Novo
This won’t be much of a shocker for people who know me and know dwell magazine. I like to style myself a designey, modern, cool-stuff kind of guy (and I am, really), so I naturally thought dwell would be for me. I subscribed, cheap, and got a year’s worth. This last week, I managed to read (flip) through the accumulated stack. All the design and homes and architecture are way too stark and modernist for me, but I actively covet a lot of the stuff in the advertisements. This is the kind of magazine that has ads from Room&Board, Porsche, and BDI, as well as a slew of fixture/kitchen/counter design companies I’ve never heard of, probably because I’m in the wrong tax bracket. Do you read and like dwell?
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I’m just impressed you have the time to flip through magazines at all. Taking a magazine subscription to an adult publication when you have two young kids in the house seems like a poignant grasp for the fading strings of your former, childless life. What a kick in the slats that it turns out to be a publication you don’t care for. :)
When I subscribed it was a good deal, and I… what? I aspired to be the guy who can have two kids and read an adult magazine. Right now I think the only magazine we get is Entertainment Weekly. Though I will miss Wondertime if we don’t renew, and Tiffany misses The Week, and we never did get that National Geographic subscription. And if Real Simple had a Real Simple Home spinoff or something…
I love modern architecture, and I’ve toyed with subscribing to Dwell many times. Dwell has some good articles, but it is also heavy on ads. Like Cosmo, the cover says come hither, but there’s often nothing under the covers.
And there’s no excuse for not subscribing to National Geographic. It’s money well spent.
Of course now I’m also reconciling myself to limited reading time and the clutter of a functioning household.
I know you do, Denny, and I thought of you every time I opened dwell to find some two-room, stark, concrete-woven-with-bamboo longhouse on a bare hill in Oregon. Actually, maybe you should take up photographing architecture instead of foodstuff.
You know, now that you’ll be eating cheese sandwiches and soup every night for three years.