Powered by Gravity: Hot Wheels and Line Rider

While on vaca­tion in Florida, we passed a bill­board that had a very cool car on it, at a down­ward angle, and the tag line read, “Real Cars are Pow­ered by Grav­ity.” In the cor­ner was a Hot Wheels logo. I thought that was awe­some. Then, a few days later I saw some­thing pass by in my RSS reader about Line Rider, the game. And a moment of adver­tis­ing syn­ergy was born. Hot Wheels (nee Mat­tel) needs to license a ver­sion of Line Rider that uses a car instead of a sled.