The new AT&T logo, the one created for SBC’s transformation back into AT&T, a process that rumors say might also swallow up Cingular (formerly AT&T Wireless), that new logo is, well, awful.

Admittedly, the old AT&T logo has a bit of a PAN-AM feel to it, I can see that it certainly needed some updating, but this? The new logo is ugly. The font is ugly. The “3D” see-through nature of the logo is ugly. The differing widths of the lines, especially compared to the original, are clunky and… ugly.

The whole thing is a travesty.

That’s just what I think.

These people are sort of middle of the road in their opinions. Businessweek says “your new blue ‘beach ball’ is full of hot air.” Design Observer has a reflection on the old logo, written a little before the new one came out, and the comments are rife with hatred of the new thing.

Of course, it is nothing compared to the world’s worst logo.