The new AT&T logo, the one created for SBC’s transformation back into AT&T, a process that rumors say might also swallow up Cingular (formerly AT&T Wireless), that new logo is, well, awful.
Admittedly, the old AT&T logo has a bit of a PAN-AM feel to it, I can see that it certainly needed some updating, but this? The new logo is ugly. The font is ugly. The “3D” see-through nature of the logo is ugly. The differing widths of the lines, especially compared to the original, are clunky and… ugly.
The whole thing is a travesty.
That’s just what I think.
These people are sort of middle of the road in their opinions. Businessweek says “your new blue ‘beach ball’ is full of hot air.” Design Observer has a reflection on the old logo, written a little before the new one came out, and the comments are rife with hatred of the new thing.
Of course, it is nothing compared to the world’s worst logo.
You know, until I read this post I could never put my finger on where I’d seen that old AT&T logo before. Pan Am. That’s it. At last.