The new AT&T logo is bad

The new AT&T logo, the one cre­ated for SBC’s trans­for­ma­tion back into AT&T, a process that rumors say might also swal­low up Cin­gu­lar (for­merly AT&T Wire­less), that new logo is, well, awful.

Admit­tedly, the old AT&T logo has a bit of a PAN-AM feel to it, I can see that it cer­tainly needed some updat­ing, but this? The new logo is ugly. The font is ugly. The “3D” see-through nature of the logo is ugly. The dif­fer­ing widths of the lines, espe­cially com­pared to the orig­i­nal, are clunky and… ugly.

The whole thing is a travesty.

That’s just what I think.

These peo­ple are sort of mid­dle of the road in their opin­ions. Busi­ness­week says “your new blue ‘beach ball’ is full of hot air.” Design Observer has a reflec­tion on the old logo, writ­ten a lit­tle before the new one came out, and the com­ments are rife with hatred of the new thing.

Of course, it is noth­ing com­pared to the world’s worst logo.